Attendance and engagement at UK sporting, cultural and heritage sites
Funding
£1,100,000 – £1,320,000
Deadline
1 December 2026
Location
England
Applications
Deadline: 1 December 2026
Overview
This grant funds research into new ways of collecting engagement data from cultural, heritage, and sporting sites that do not use ticketing systems. You must develop a working tool that can be used in at least one sector overseen by the Department for Culture, Media and Sport. Funding ranges from £1,100,000 to £1,320,000 per project. The deadline to apply is 1 December 2026. You must be based at a UK research organisation that is eligible for AHRC funding.
Requirements to check
Who can apply:
Key requirements:
- Must be based at a UK research organisation eligible for AHRC funding
- Must develop a deployable tool demonstrated in at least one DCMS sector
- Research must focus on unticketed cultural, heritage, or sporting events and locations
This summary may not include every exclusion. Check the full eligibility rules, including who and what the funder will not support.
This grant is for researchers based at UK research organisations that are eligible for AHRC funding. It suits teams working on data science, cultural research, or heritage and sport engagement. It is not for businesses, charities, or individuals outside of eligible research institutions.
Regions
Full details from UK Research and Innovation, Arts and Humanities Research Council
Apply for funding to research the development of novel data-intensive approaches for capturing engagement data from unticketed cultural, heritage, and sporting events, activities and locations, demonstrated through a deployable tool in at least one DCMS sector. You must be based at a UK research organisation eligible for AHRC funding.
You apply through the UK Research and Innovation funding portal. You must be based at a UK research organisation eligible for AHRC funding. Check the UKRI website for full application guidance and any expression of interest requirements.
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