Google Ad Grants
Funding
Contact funder
Deadline
Check with the funder
Location
UK-wide
Applications
Open for applications
Overview
UK registered charities only: CICs, schools, hospitals and government bodies are not eligible. Google Ad Grants gives qualifying nonprofits free search advertising on Google. It helps you share your cause with people who are searching for nonprofits like yours. You can use it to raise awareness, attract donors and recruit new volunteers. Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on Google.com. This is advertising rather than a cash payment, so it pays for ad space and not for other costs. The amount is in US dollars. If you want more ads, you can buy additional Google Ads in a separate account. The page shares success stories from nonprofits around the world. DonorsChoose.org drove over 5,000 donations to public schools. Days for Girls saw a $212 average donation. Samaritans raised over $48,000 in online donations for their helpline. SOS Children's Villages of India grew website traffic by over 30%. The Federation of Canadian Artists introduced 70,000 new website visitors to their exhibitions. There is no closing date on the page, and you can begin by choosing Get Started. Google describes the process as three simple steps. One practical point to keep in mind: the grant only covers search ads shown on Google.com, and only nonprofits that qualify can use it. Make sure your organisation fits before you plan any campaigns around it. It suits charities and community groups that want more people to find their work online. Official source: https://www.google.com/grants/. Last checked by GrantMatch on 16 October 2026.
Requirements to check
Who can apply:
Also open to: community groups
Key requirements:
- Only qualifying nonprofits can use the grant
- Ads are search ads shown on Google.com
- Up to $10,000 per month in search ads
- Additional Google Ads must be bought in a separate account
UK registered charities only. You must be registered with the Charity Commission for England and Wales, OSCR or the Charity Commission for Northern Ireland, or recognised by HMRC as a charity. Community interest companies, schools, hospitals and government bodies are not eligible. Status is checked through Goodstack.
This summary may not include every exclusion. Check the full eligibility rules, including who and what the funder will not support.
Nonprofits that want to raise awareness, attract donors and recruit volunteers through Google search ads.
Sectors
Regions
No published award history for Google. Some funders do not publish their grants data.
Full details from Google
Google Ad Grants gives registered charities up to $10,000 a month, about £7,500, in free Google search advertising. The credit pays for text ads that appear when people search for topics related to your work, such as your services, your cause or fundraising events. It is advertising credit rather than cash, so it cannot fund salaries or running costs, but it renews every month for as long as your charity stays eligible. The programme is always open with no deadline and no competitive round. UK eligibility requires registration with the Charity Commission for England and Wales, OSCR, or the Charity Commission for Northern Ireland, or recognition by HMRC as a charity for tax purposes. Charity status is verified through Goodstack, Google’s verification partner. Community interest companies, schools, hospitals and government bodies are not eligible. Applicants need a working website on their own domain that loads securely and describes what the charity does. Accounts must follow ongoing programme rules, including a 5% click-through rate each month and at least one tracked conversion.
Start from the Google Ad Grants page and choose the Get Started button. Google describes the process as three simple steps. Once you are set up, your qualifying nonprofit can run search ads on Google.com within the monthly allowance.
Read the guide: Google Ad Grants: A Guide for UK Charities
Google gives registered UK charities up to $10,000 a month in free search advertising. Who qualifies, how to apply, and how to keep the grant once you have it.
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Create free accountLast updated: 17 October 2026