Attendance and engagement at UK sporting, cultural and heritage sites

Funding

Up to £1,320,000

Location

England

Applications

Rolling (always open)

Overview

This grant funds research into new ways of collecting engagement data from unticketed cultural, heritage, and sporting events. The research must result in a working tool that can be used in at least one sector overseen by the Department for Culture, Media and Sport (DCMS). Up to £1,320,000 is available. You must be based at a UK research organisation that is eligible for AHRC funding.

Eligibility

Who can apply:

academic

Key requirements:

  • Must be based at a UK research organisation eligible for AHRC funding
  • Research must produce a deployable tool demonstrated in at least one DCMS sector
  • Must focus on data-intensive approaches for capturing engagement data from unticketed events
Who is this for?

This grant is for researchers based at UK research organisations that are eligible for AHRC funding. It suits those working in data science, cultural research, heritage, or sports engagement. It is not for businesses, charities, or individuals applying independently.

Regions

No published award history for Arts and Humanities Research Council (AHRC). Some funders do not publish their grants data.

Full details from Arts and Humanities Research Council (AHRC)

Apply for funding to research the development of novel data-intensive approaches for capturing engagement data from unticketed cultural, heritage, and sporting events, activities and locations, demonstrated through a deployable tool in at least one DCMS sector.You must be based at a UK research organisation eligible for AHRC funding.

How to apply

You must apply through a UK research organisation that is eligible for AHRC funding. Check the AHRC website for the specific application portal and submission requirements. No deadline has been specified, so check for updates on the AHRC funding finder.

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Last updated: 27 September 2026