GREAT Gateway Innovation Fund (Year 4) 2026/2027

British Tourist Authority operating as VisitBritain
Closing in 10 days

Funding

£100,000 – £200,000

Location

England, Scotland, Wales

Applications

Open until 7 October 2026

Overview

The GREAT Gateway Innovation Fund gives money to tourism bodies to run marketing campaigns in the United States. It is part of VisitBritain's international marketing plans for 2026/27, backed by the GREAT Britain and Northern Ireland Campaign. Grants range from £100,000 to £200,000. Only nationally-accredited Local Visitor Economy Partnerships (LVEPs) in England or regional Destination Management Organisations (DMOs) in Scotland and Wales can apply. The deadline to apply is 7 October 2026.

Eligibility

Who can apply:

public sector

Key requirements:

  • Must be a nationally-accredited Local Visitor Economy Partnership (LVEP) in England, or a regional Destination Management Organisation (DMO) in Scotland or Wales
  • Funding must be used for marketing activity in the United States
Who is this for?

This fund is for nationally-accredited Local Visitor Economy Partnerships (LVEPs) in England, or regional Destination Management Organisations (DMOs) in Scotland and Wales. It is not for individual businesses, charities, or tourism bodies that do not hold one of these specific accreditations. If you are unsure whether your organisation qualifies, check your accreditation status before applying.

Full details from British Tourist Authority operating as VisitBritain

The GREAT Gateway Innovation Fund forms part of VisitBritain’s international marketing plans for 2026/27. With the support of the GREAT Britain and Northern Ireland Campaign, the Fund aims to provide financial assistance to nationally-accredited Local Visitor Economy Partnerships (LVEPs, England only) or regional Destination Management Organisations (DMOs, Scotland and Wales only), to deliver marketing activity in the United States.

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Last updated: 27 September 2026